Southern California-based Karma Automotive chose Auto Shanghai 2019, the world’s largest automotive show, to usher in a new era for the company and launch its New Dawn product showcase illustrating its immediate, mid-term and long-term future.
“This is the first major auto presence for Karma in China, and marks a significant moment by ushering in a new era for the company,” said Karma CEO Dr. Lance Zhou. “Today, Karma is ready to move forward with bold steps, a chapter we call our New Dawn.”
The luxury electric vehicle automaker punctuated its design, customization and high-tech engineering capabilities by presenting three new products, a trio Karma calls its Shanghai Big Three which includes the 2020 Karma Revero, the Karma Pininfarina GT Coupe and the Karma SC1 Vision Concept.
The Karma Pininfarina GT coupe is the first result of a partnership with Pininfarina, the iconic Italian design and engineering house. The Pininfarina team took a new 2020 Revero GT, retained the fundamental engineering parameters and then crafted a new body style, panels and interior, offering an alternative design interpretation. Typically, Pininfarina reserves the GT (Gran Turismo) designation for only its most exceptional in-house creations; this is the first time in its history that Pininfarina graced a collaborative project with its GT.
Zhou’s plan is fueled in part by partners like Pininfarina whose design expertise helps the company accelerate product development, differentiation, and personalized customization that allows every Karma to be special. “While many other businesses have left our region in search of less regulation and easier paths, Karma chose to do business in California for the long term,” Zhou said. “Karma and California are united in spirit. This is home to innovators, entrepreneurs and big thinkers; a land where anything is possible and where the next generation of luxury will come from. That’s why I want Karma to become California’s shining star.”