The history of the Porsche brand begins in 1948. Yet the foundation of the sports car manufacturer is built upon the life’s work of Professor Ferdinand Porsche – work which his son Ferry then continued. Ferdinand Porsche had already designed pioneering innovations for the automotive industry as early as the start of the last century. In 1900, he built an electric car with a wheel hub drive known as the Lohner-Porsche, a vehicle on which he would then base the world’s first all-wheel-drive passenger car. In the same year, he created a template for hybrid vehicles with the development of a mixed petrol-electric powertrain. In 1931, Ferdinand Porsche founded his own engineering office. The “Berlin-Rome Car” showcased in 1939 was the beginning of his idea for a sports car bearing the Porsche name, although this dream was only realized by his son Ferry in 1948 with the Type 356.
The successor model to the 356, the Porsche 911 designed by Ferry Porsche’s son Ferdinand Alexander, finally gave the company its breakthrough as one of the leading manufacturers of sports cars in the world, both from a technical and a design perspective. The Porsche 911, presented to the global public for the first time in 1963, has now been built over a million times.
“Although the 911 has been consistently developed in the intervening decades and enhanced many times over with new, innovative technologies, no other vehicle has managed to retain its original essence in the same way as the 911,” said Oliver Blume, Chairman of the Executive Board of Porsche AG. “All Porsche models to be developed now and in the future are based on this sports car. As the centerpiece of the brand, the 911 has become the sports car of dreams, winning the collective heart of enthusiasts all over the world.”
Fast. Puristic. Emotive. For the past 70 years, the Porsche brand has been synonymous with sports car construction at the very highest level. Blume plans to keep it that way.
“We plan to uphold the standard of technical excellence set by Ferry Porsche well into the future. Intelligent dynamic mobility has a great future ahead of it. And we have the solid technological expertise, creative employees and unique team spirit to be involved. We have what it takes to ensure that the Porsche brand continues to fascinate – even in another 70 years.”